1921 – 2021, MOTO GUZZI CELEBRATES ITS CENTENARY ON 15 MARCH

Text: Press
Video: Moto Guzzi

On 15 March 2021, Moto Guzzi will celebrate its first legendary 100 years. A century of history, splendid motorcycles, triumphs, adventures and extraordinary personalities, who together built the legendary Eagle Brand

Moto Guzzi celebrates this exceptional milestone at a time when it is enjoying a fresh new season of success. The motorcycle range has been extensively renewed, with the deployment of state-of-the-art technical features in terms of electronic rider aids, while the brand values of style and authenticity have been kept intact. Each Moto Guzzi motorbike is constructed at the Mandello del Lario plant with craftsmanlike care and commitment to a unique, authentic identity, skilfully balancing the classic Moto Guzzi style with cutting-edge technology and reflecting a construction philosophy that creates an exclusive relationship between the bike and the rider. The eagle logo, the unmistakable Moto Guzzi emblem, has in itself helped to create the legend of a brand that has always been indissolubly tied to the history of Italy. The spread-winged eagle dates back to the military service of the company’s founders, Carlo Guzzi and Giorgio Parodi, in the Italian Royal Navy’s Aviation arm during World War One. It was during the war that the two friends, and pilot Giovanni Ravelli, decided to go into motorcycle manufacturing once the conflict ended. Ravelli was killed in an accident in 1919 and was never able to achieve his dream. Guzzi and Parodi chose the Eagle as their symbol to commemorate their companion. Over its one hundred years, Moto Guzzi has won victories on racing circuits around the world, raising the Italian flag for an impressive 14 World Championship Titles. It was the motorbike of the speed record, the symbol of growth of a country looking to the future, the motorcycle of the police force and the army, and extended its vocation to the international stage, equipping the Californian Police and, more recently, the police forces in Berlin and many other European cities, as well as the sovereign’s escort in Jordan. Moto Guzzi is also the motorcycle of the Corazzieri, the elite corps that escorts the President of the Italian Republic. From the very start, Moto Guzzi has been the motorcycle of choice for long-distance travel. It was 1928 when Giuseppe Guzzi reached the Arctic Circle on his GT “Norge”, starting a tradition that still continues, with travellers setting off on their Moto Guzzi bikes every day, somewhere in the world, bound for distant lands. Today Moto Guzzi is a core division of the Piaggio Group, Europe’s leading constructor of motorcycles and scooters, which has conserved Moto Guzzi’s original characteristics, promoted its values and returned it to a forefront position.

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