A dynamic start to a milestone year for Zenith

Text: Zenith
Photo: Zenith

Zenith CEO Julien Tornare at Zenith’s Baselworld 2019 kickoff press conference show to an audience of Zenith partners, press, influencers and VIP guests, how the brand plans to celebrate its heritage while stepping into the future

Marking the 50th anniversary of the legendary El Primero chronograph calibre, Zenith celebrates its heritage while stepping into the future. With innovation as its guiding star, Zenith has come forth with a number of exciting, contemporary watchmaking feats, such as the Defy Inventor with its disruptive “Zenith Oscillator” regulating organ.

Zenith got lot of attention during Baselworld 2019 press day

The Defy Inventor has landed

The time had finally come. Excitement was in the air as a short video of the highly anticipated Defy Inventor filled the screen and the audience’s senses. Produced as several hundred units and equipped with its own patented regulating organ, the Defy Inventor represents an urban, industrial evolution of the highly acclaimed ten-piece limited edition Defy Lab launched in 2017. With the experience and exhaustive testing of the latter, the Zenith manufacture was able to fine-tune and perfect the groundbreaking regulating organ, to the point of delivering even more unwavering precision and performance in the Dwfy Inventor. Combining superlative technical performance with modern aesthetics, a sophisticated openworked construction and unprecedented materials such as Aeronith.

Biggest star in Zenith Baselworld boot – brand new Defy Inventor

Eason Chan join celebration at Baselworld

In a world premiere of another kind, Pop-Singer and Zenith Ambassdor Eason Chan celebrated his first visit to Baselworld at the press conference with the launch of Defy Inventor. With the acclaimed artist’s unmistakable style and dedication to his craft, as well as his unmistakably youthful urban appeal, he perfectly embodies the Zenith Defy attitude.

The press conference was also attended by loyal Friend of the Brand and Defy partner Swizz Beatz, who joined the celebration and reaffirmed his passion for Zenith’s uniquely modernistic approach to watchmaking.

Singer Eason Chan, Julien Tornare, CEO of Zenith, and music producer Swizz Beatz on Zenith March 2oth press conference

Anniversary celebrations

To celebrate the 50th anniversary of the launch of the iconic El Primero in 1969 in a uniquely Zenith style, the brand has been jetting across the globe on its “Grenier Club” world tour of 12 of the world’s greatest cities, where 50 guests are invited to art galleries and incredible private properties filled with unique experiences and a retrospective of the El Primero’s half-century story of innovation and precision. The dinners are also the scene of another symbolic tribute in celebration of the El Primero 50th, in the form of a contemporary exploration of the world of Zenith created by the University of Art and Design Lausanne (ECAL).

With the 2019 show on the road, guests can look forward to an immersive Zenith experience on Thursday night with an electrifying High Frequency event featuring a star-studded roster of celebrities.