The year 2022 could not end more successfully for the “Alexander Shorokhoff” watch manufactory. The model “Crazy Balls”, which Alexander Shorokhov personally created for the 30th anniversary of the manufactory, was awarded one of the most important prizes. Full of pride, the extraordinary model may bear the title “SPECIAL MENTION 2023” in the category – Excellent Product Design in the Luxury Goods sector – awarded by the German Design Council. The “Special Mention” award of the German Design Award is given for remarkable design achievements.
Award winners whose work stands out for a special approach or aspect can use this seal of quality to distinguish themselves from the competition. The German Design Award is one of the most prestigious design awards in the world and enjoys a high reputation far beyond professional circles. Those who prevail against the top-class competition there have successfully proven that they belong to the best. And the automatic watch “Crazy Balls” obviously does! It enchants with its artistic design, exceptional workmanship and quality. It attracts all eyes to itself. It’s hard to simply walk past this model without pausing for a moment to let the design sink in.
There’s no question that the model is polarizing, but that’s exactly what sets the Manufacture apart. Polarizing design in a superb finish and quality. Customers love Alexander Shorokhov’s crazy interpretations, his free spirit and his fearless courage to use color. These attributes also convince the German Design Council every time anew. The Alexander Shorokhoff watch manufactory thanks for this great award. The anniversary year could not have ended more beautifully.
The German Design Council has been operating since 1953 as the world’s leading competence center for communication and knowledge transfer in the field of design, brand and innovation.
With international offerings, support for young designers and memberships, it is part of the global design community and has always contributed to establishing exchange and networks worldwide. Through events, congresses, awards, jury meetings and expert circles, the German Design Council networks its members and numerous other international design and brand experts, promotes discourse and provides important impulses for the global economy. Its membership currently includes more than 350 companies.