Text: Press
Photo: Hublot

Hublot is celebrating its association with the UEFA EURO 2020™ tournament by presenting the Big Bang e connected watch

There are less than 30 days to go before UEFA EURO 2020™ kicks off! Fans around the world are delighted to finally follow this competition, which has been postponed for a year as a result of the pandemic. To celebrate, Hublot is unveiling its Big Bang e UEFA Euro 2020TM connected watch. Once again, Hublot is enabling football fans to keep pace with the competition by wearing their very own virtual stadium on their wrist. This is a story that started during the 2018 FIFA World CupTM in Russia. Hublot is now back with an enhanced model, available in a limited-edition of 1,000 pieces.

Big Bang e UEFA EURO 2020 11

After a year-long postponement during the pandemic, for the first time in its history the UEFA EURO 2020™ European Championship will be held in 11 cities in 11 different countries. The bezel on the Big Bang e watch sports the colours of the flags of the 12 nations initially planned to host.  Aesthetically, it features the attributes of the brand’s iconic Big Bang model.


For greater ergonomics, it is available in a 42 mm case in Black Magic, the spectacular polished black ceramic developed by Hublot technicians, which is water-resistant to a depth of 30 metres. The sapphire crystal means the AMOLED high definition touchscreen is easy to use while, just like a mechanical watch, the push-button on the rotary crown is used to activate its functions.


For the UEFA EURO 2020™ European Championship, Hublot will be equipping all the referees officiating during the tournament with special Big Bang e Referee watches. This special version will help the refereeing body to manage the timekeeping of the matches and any extra time, and will be connected to Goal-line technology and the famous VAR video control system. The board used by the fourth official to show player substitutions will also be sporting Hublot colours.

UEFA EURO 2020 Hublot 4th Referee Board 1

In its drive to continue pushing the boundaries of innovation, Hublot has pursued its exploration in every dimension of technology and so, from 12th May, is launching a podcast series called “Hublot Fusion Podcast”. Hosted by French sports broadcast journalist Anne-Laure Bonnet, these 12 episodes will feature interviews with footballing legends, as well as with friends and ambassadors of Hublot. The podcasts will focus on the 12 universal values of victory: solidarity, union, passion, commitment, inclusion, equality, friendship, justice, respect, fair play, tolerance and sharing.

hublot big bang e
The 1,000 Hublot Big Bang e UEFA EURO 2020™ connected watches are available exclusively on the brand’s e-commerce platform from May 12th until May 26th, and then in Hublot boutiques

In another major new initiative, 200 customers of the Big Bang e joining the Hublotista community will be given a non-fungible token (NFT) containing an excerpt from one of the episodes of the “Hublot Fusion Podcast”! These tokens were developed with the leading ETHEREUM software company : ConsenSys. The tokens strictly comply with the ERC-1155 standard, and their owners can exchange these tokens on platforms which are benchmarks in the world of NFTs, including OpenSea.

Broadcasting schedule for episodes of the “Hublot Fusion Podcast”

12 May: Kylian Mbappé Podcast

24 May: David Trezeguet & Laure Boulleau Podcast

27 May: Xherdan Shaqiri & Michel Pont Podcast

31 May: Gareth Southgate & Dina Asher-Smith Podcast

3 June: Roberto Martinez & Kevin Pietersen Podcast

7 June: Didier Deschamps Podcast

10 June: Björn Kuipers Podcast

16 June: Ada Hegerberg & Usain Bolt Podcast

23 June: Marcel Desailly & Samuel Ross Podcast

30 June: José Mourinho Podcast

7 July: Alex Morgan & Dustin Johnson Podcast

9 July: Pelé Podcast

Podcasts are available here following the above calendar :

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