IWC Schaffhausen and Hot Wheel celebrate the return to Goodwood with the unveiling of the IWC x Hot Wheels Racing Works collector’s set.

Text: Press Photo: IWC Schaffhausen

Limited to 50 pieces, it contains the Pilot’s Watch Chronograph Edition IWC x Hot Wheels Racing Works and the Hot Wheels Mercedes-Benz 300 SL Racing Works Edition, presented in a metal toolbox Meticulous attention to detail, an unwavering commitment to excellence and a willingness to surpass boundaries and expectations: These shared values unite IWC Schaffhausen and Hot Wheels, two brands famous for testing the limits of performance and design. Both are legends in their fields.

the Pilot’s Watch Chronograph Edition IWC x Hot Wheels Racing Works
the Pilot’s Watch Chronograph Edition IWC x Hot Wheels Racing Works

Based on the brand’s heritage of manufacturing robust and reliable instrument watches for aviation and navigation, the world of automotive design and motor racing has long been a key association for IWC. From partnerships with Mercedes-AMG and the Mercedes-AMG Petronas Formula One Team to sponsoring GT and classic car races, IWC is closely involved with many facets of motorsport. In 2018, the Swiss luxury watchmaker founded its own racing team, IWC Racing, which has since competed at various classic car races, racing the legendary 1955 Mercedes-Benz 300 SL “Gullwing”.

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“It was a chance meeting with Hot Wheels designer Manson Cheung that kick-started our partnership. Our shared passion for automotive design and mechanical watches led to a meeting between the design teams of both brands at the Mattel Design Center in El Segundo. We instantly connected, speaking the same language of design, art and engineering. I am proud of our collaboration and the unique projects we have brought to life so far,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

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The first joint project was the release of a premium Hot Wheels Team Transport set in 2020, combining the IWC Racing 300 SL with its racing team transporter. The second release was an IWC-exclusive version of the Hot Wheels Mercedes-Benz 300 SL, which was made available recently. Now, IWC and Hot Wheels are combining two highly unique gems from Schaffhausen and El Segundo in the exclusive “IWC x Hot Wheels Racing Works” collector set, which will be made in a strictly limited edition of 50 pieces.

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“IWC Schaffhausen and Hot Wheels share a rich and timeless history, each creating iconic products through an unrivalled emphasis on attention to detail and craftsmanship on the smallest scale,” says Chris Down, Chief Design Officer at Mattel. “This partnership is a reflection of the creativity and collaborative spirit our teams share, and the result is an exceptional package that truly discerning enthusiasts of luxury timepieces, racing and car culture will appreciate.”

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The Pilot’s Watch Chronograph Edition “IWC x Hot Wheels Racing Works” (Ref. IW377904) features a 43-millimeter case made of grade 5 titanium. This metal was chosen as an “engineering material” favored by the Hot Wheels and IWC design teams. It is lighter and harder than steel, highly resistant to corrosion, and often used in automotive engineering. The dark grey matte color results from an elaborate surface treatment in which the case components are first polished and then blasted.

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The case features a stunning engraving of the Hot Wheels flame logo on its side at 9 o’clock. The black dial is decorated with a subtle chequered racing flag pattern around the chronograph totalizers. Depending on the incidence of light, the laser-engraved squares alternate between a lighter and darker shade, giving the dial visual depth and a textured appearance.

Powering the chronograph is the IWC-manufactured 69385 calibre movement, which is visible through the smoked glass case back. The timepiece is fitted on a silver and black 1-piece textile strap, which picks up the color scheme of the IWC Racing Mercedes-Benz 300 SL.

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The set also includes the Hot Wheels Mercedes-Benz 300 SL “Racing Works Edition”. This exclusive Hot Wheels model was created by the Hot Wheels design team, sculpted, and detailed by Manson Cheung with graphics by Steve Vandervate and IWC designer Nicholas Schmidt. It’s one of the most detailed 1:64th Hot Wheels model ever created. Only 50 models have been manufactured exclusively in Hot Wheels’ prototyping workshop.

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This version features opening gullwing doors, a faithfully reproduced interior complete with bucket seats, roll cage and red sill trims, full external detailing including clear headlights with the MB Star braces and racing graphics. As this set will be a limited run of only 50 pieces, the car will take its place as one of the rarest official Hot Wheels models ever released.


The Pilot’s Watch Chronograph Edition “IWC x Hot Wheels™ Racing Works” and the Hot Wheels Mercedes-Benz 300 SL “Racing Works Edition” both bear the number 68 – a subtle nod to 1868 and 1968 respectively when IWC and Hot Wheels were founded. In addition, bespoke packaging makes the set even more exclusive: The chronograph and the model car are presented in a metal toolbox in silver and black. The case also contains the instruction manual for the watch, a booklet about the project and a limitation plate with the individual corresponding set number.


Reference: IW377904

Movement: IWC-manufactured calibre 69385; Frequency 28,800 vph/4 Hz; Jewels: 33: Power reserve: 46 h; Winding Automatic

Case: Titanium case, black dial with emblazoned pattern, black hands,
black and silver textile strap; Glass: Sapphire, convex, anti-reflective coating on both sides; Water-resistant: 6 bar; Diameter: 43 mm; Height: 14.9 mm


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