SWATCH INTRODUCES ITS NEW JAMES BOND COLLECTION

Text: Press
Photo: Swatch

To celebrate the release of the 25th James Bond movie No Time To Die, Swatch launches a capsule collection of six limited edition designs dedicated to six iconic key movies from the Bond repertoire

Following the launch of a capsule collection inspired by six iconic Bond movies, Swatch continues its mission with the release of a limited edition watch exclusively for No Time To Die.

DR. NO 1962

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DR. NO 1962, ref. SOUZ302

Dr. No in 1962 marked James Bond’s first appearance on the big screen, with Sean Connery taking on the role of 007 as he travels across Jamaica to defeat Dr. No. This watch celebrates the beginnings of Bond inspired by the film’s iconic opening title sequence, with a black strap and blue, yellow, red and green dots as well as always NO time on the dial!

ON HER MAJESTY’S SECRET SERVICE 1969

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ON HER MAJESTY’S SECRET SERVICE 1969, ref. SOUZ715

From the warm Portuguese beaches to the Bernese Alps of Switzerland, George Lazenby made quite the impression as 007 in On Her Majesty’s Secret Service. This timepiece is a tribute to the exhilarating adventure, revealing the iconic 007 logo every time the watch strikes 7.

MOONRAKER 1979

Swatch MOONRAKER 1979., ref. SUOZ305
Swatch MOONRAKER 1979, ref. SUOZ305

Moonraker sees James Bond blast into outer space in Roger Moore’s fourth appearance as the world’s favourite secret agent. This unique model takes inspiration from the night sky with an inky blue strap and the Moonraker rocket flying through the dial.

LICENCE TO KILL 1989

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LICENCE TO KILL 1989, ref. GZ328

Licence To Kill starring Timothy Dalton sees James Bond suspended from MI6 and on the trail of villain Franz Sanchez, where his mission takes him to the hot and humid climates of Florida and Mexico. The strap on this watch takes its inspiration from Sanchez’s pet iguana alongside palm trees swaying under a setting sun.

THE WORLD IS NOT ENOUGH 1999

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THE WORLD IS NOT ENOUGH 1999, ref. SOUZ304

Pierce Brosnan is in for a thrilling adventure as 007 in The World Is Not Enough. This design features flames reminiscent of the film’s poster on the strap, while the dial burns red echoing the iconic gun barrel.

CASINO ROYALE 2006

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CASINO ROYALE 2006, ref. GZ340

Casino Royale sees James Bond, played by Daniel Craig, on his first mission as a newly promoted Double-O who must take on villain Le Chiffre in a tense game of high stakes poker. This watch takes inspiration from the colourful title sequence packed full of casino imagery.

Q

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Q, ref. SS07Z100

The seventh timepiece in the 007 collection was designed for Swatch’s favourite character Q, the brain behind Bond’s greatest gadgets. From covert tracking devices to secret weapons, Q’s inventions have no limits, and he produces them all with a cup of his favourite Earl Grey tea in hand.

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The limited edition Q watch was designed with Suttirat Anne Larlarb, the Costume Designer for No Time To Die. Matching his personality and style, this stainless steel SKIN Irony reflects Q’s timeless mix of tradition and futuristic innovation, featuring a tartan plaid brown leather strap, sharp red edges and a sun-brushed dial showing off the complex mechanism, joining Swatch and Q at 6 o’clock. Q will see its launch March 5 2020, four weeks ahead of No Time To Die which will be released globally from April 2 2020.

 

Categories: PRESS