TAG Heuer & Art Provocateur Alec Monopoly presented Two New Editions

Text: TAG Heuer
Photo: TAG Heuer

Continuing its collaboration with the street art star, the avant-garde Swiss watchmaker launches two new models in its Formula 1 and Carrera collections

Original and colourful, these TAG Heuer Formula 1 and Carrera wristwatches feature the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial.

Alec Monopoly dial Black flange with 60-second/minute scale Faceted, polished and black gold-plated hour and minute hands with SuperLuminova® Red and black gold-plated central hand

Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red. The 41 mm Formula 1 model is presented on a black rubber strap. The sporty watch features a stainlesssteel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.

Dial Alec Monopoly dial Anthracite flange with 60-second/minute scale Rhodium-plated minute and hour chronograph counter rings Anthracite permanent second indicator Rhodium-plated hour and minute hands with SuperLuminova® Rhodium-plated and polished red central hand

The Carrera model takes the idea a step further – the eye-catching ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement inside the watch. This stylish 43 mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. The fixed bezel, with its iconic tachymeter scale, is made from black ceramic.

ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement

TAG Heuer and Alec Monopoly: art and avant-garde watchmaking

TAG Heuer and Alec Monopoly first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique in the Miami Design District.

TAG Heuer’s Art Provocateur, Alec Monopoly, is at it again! The world-famous street artist has helped the Swiss watchmaker design two new models

A year later, his artwork was featured on a TAG Heuer special-edition watch for the first time. The two latest models in TAG Heuer’s product range are an extension of this creative collaboration. Combining watchmaking craftsmanship, contemporary art and timeless style, these two TAG Heuer timepieces are sure to be a hit among street art fans and watch connsieurs.

TAG Heuer Formula 1 Alec Monopoly Reference WAZ1119.FT8023

TAG Heuer Carrera Alec Monopoly Reference CAR201AA.BA0714

TAG Heuer Formula 1 and TAG Heuer Carrera Alec Monopoly edition

TAG Heuer Formula 1 Alec Monopoly Reference WAZ1119.FT8023

Movement Quartz Display Hour, minute, seconds, date

Case Diameter 41 mm Brushed stainless steel Unidirectional rotating bezel with 60-minute scale in steel with a black PVD coating Flat sapphire crystal Screw-down crown in stainless steel with black PVD coating and steel protection Screw-on caseback in stainless steel with special engraved ALEC logo Water-resistant to 200 metres (20 bar)

Dial Alec Monopoly dial Black flange with 60-second/minute scale Faceted, polished and black gold-plated hour and minute hands with SuperLuminova® Red and black gold-plated central hand

Strap Black rubber strap with stainless-steel pin buckle

TAG Heuer Carrera Alec Monopoly Reference CAR201AA.BA0714

Movement TAG Heuer Calibre Heuer 01 manufacture movement Automatic chronograph Diameter 29.3 mm
Power reserve of at least 50 hours

Display Chronograph: hour and minute counters, small second, date

Case Diameter 43 mm
Brushed stainless steel Ceramic fixed bezel with tachymeter scale in black Domed sapphire crystal with double anti-reflective treatment
Sapphire caseback with printed ALEC logo
Water-resistant to 100 metres (10 bar)

Dial Alec Monopoly dial Anthracite flange with 60-second/minute scale Rhodium-plated minute and hour chronograph counter rings Anthracite permanent second indicator Rhodium-plated hour and minute hands with SuperLuminova® Rhodium-plated and polished red central hand

Strap Stainless-steel bracelet and folding clasp