Fans of the energetic, intrepid Super Mario will recognize their favorite character taking over one of TAG Heuer’s emblematic collections, fittingly dedicated to racing. The two never-seen-before designs were achieved through close collaboration between the TAG Heuer and Nintendo teams to customize every detail of these pieces. The watches highlight the common themes shared by the TAG Heuer Formula 1 collection and the Mario Kart series: adrenaline, speed, competitiveness, all the way to victory.
“We are excited to reveal the two latest pieces born from our collaboration with Nintendo. The TAG Heuer Formula 1 X Mario Kart Limited Editions (Chronograph and Chronograph Tourbillon) expertly mix fun gaming references that will delight fans of Mario Kart around the world, with refined and high performing timekeeping.The spirit of the TAG Heuer Formula 1 collection was the perfect match for mechanical Mario Kart limited editions, thanks to its modern and playful personality, driven by speed and friendly competition. The two timepieces are designed for lovers of fine watchmaking who have kept their fresh, fun outlook on life.” Frédéric Arnault, CEO of TAG Heuer.
TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph)
Powered by the automatic Calibre 16 movement, the TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph) is limited to 3000 pieces. It was imagined in a 44-mm steel case infused with references to the world-famous racing games series: the Mario Kart logo is inscribed on the black polished ceramic tachymeter bezel with Super-LumiNova®, the 2 o’clock pusher and crown are circled with an iconic red lacquer, Mario’s M symbol is etched on the crown and Mario Kart logo is engraved on the dedicated screwed-down case back along with the outline of him in a racecar.
The bold, assertive, and elegant dial features a black and anthracite checkered pattern inspired by the racetrack, custom asphalt textured sub-counters with Mario appearing in the 9 o’clock permanent seconds indicator which is circled in an iconic red. The unmistakable color is also present on the lacquered central hand, hour chronograph counter hand and 60-second or minute scale on the flange. Delighting its owner with “easter eggs” or extra surprises, the date window at 3 o’clock will regularly intercalate fan favorite Mario Kart items including Bullet Bill, the Banana and more, in lieu of the date number.
TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph Tourbillon)
The Haute Horlogerie piece of this drop is the TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph Tourbillon), limited to only 250 pieces. The slightly larger 45-mm case is made of high-performance grade 5 titanium, projecting a sporty yet refined look, which mixes fine-brushed and polished finishings. The crown and pushers are fine-brushed steel, and the screwed-down case back is grade 5 titanium with a custom sapphire glass featuring the Mario Kart logo, through which TAG Heuer’s high precision COSC-certified Calibre Heuer 02T movement can be fully appreciated. The case back is engraved with XXX/250.
The black polished ceramic bezel with a tachymeter scale up to 400 km/h includes the Mario Kart logo in white Super-LumiNova® at the top right. The 2 o’clock pusher and crown are circled with red lacquer with the M symbol of Mario also highlighted on the top of the crown. The dial is a sophisticated skeletonized black with an iconic red contrasting lines along the cutouts, adding depth and energy to the watch’s face, and a matching central hands and 60-second or minute scale on the flange.
The tri-compax layout showcases two grained chronograph sub-counters at 3 and 9 o’clock, with the tourbillon centered at 6 o’clock. At 12 o’clock, a gearwheel echoes the rims on racecar tires. The tourbillon cage with alternate finishings and circled with Super-LumiNova® was fully redesigned to showcase Mario in his kart, the Spiny Shell and Bullet Bill moving in rhythm with the complication.
Both timepieces share a black calf leather strap with contrasting red stitching and lining and a custom embossed pattern. The folding buckle – made of steel on the chronograph and titanium on the tourbillon – is also personalized with the M symbol of Mario. They will be presented in specially developed black watch boxes with matching travel pouches.
Two unmissable highlights of TAG Heuer’s limited editions in 2022, the TAG Heuer Formula 1 X Mario Kart Limited Edition chronographs bring unbridled creativity, fresh style and high watchmaking performance to Mario fans worldwide. Available from 20 October 2022, the TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph) will be sold exclusively in TAG Heuer boutiques, on the brands’ e-commerce websites in select countries, as well as at select retail partners.
TAG Heuer Formula 1 x Mario Kart Limited Edition Chronograph: CHF 4,200
TAG Heuer Formula 1 x Mario Kart Limited Edition Chronograph Tourbillon : CHF 25,000
TAG Heuer Formula 1 x Mario Kart Limited Editions
TAG Heuer Formula 1 x Mario Kart Limited Edition Chronograph CAZ201E.FC6517
Movement: Calibre 16 Automatic
Functions:Hours, minutes, seconds, date, chronograph
Dial: Black dial, checkered pattern
Black flange with 60 second/minute scale 3 counters:
– 12 o’clock: black grained minute chronograph counter; rhodium-platedpolished hand
– 6 o’clock: black grained hour chronograph counter; red lacquered hand
– 9 o’clock: black grained permanent second indicator; rhodium-platedpolished hand
Rhodium-plated polished applied indexes with white Super-LumiNova® Rhodium-plated facetted, polished hour and minute hands with white Su- per-LumiNova®
Red lacquered central hand with white Super-LumiNova®
Angled date display at 3 o’clock
White TAG HEUER applied logo
FORMULA 1 CALIBRE 16 printed
Case: 44 mm diameterPolished and fine-brushed stainless-steel case Black ceramic polished tachymeter fixed bezel Flat sapphire crystal
Polished stainless-steel crown at 3 o’clock
Fine-brushed stainless-steel push-buttons at 2 and 4 o’clock Stainless-steel screwed case back with special engraving Water resistance: 200 meters
Strap: Textured black calf skin strap with custom embossed pattern, red lining Fine-brushed steel folding clasp with double safety push-buttons; special engraving
Availability: From October 2022, 3’000 pieces
TAG Heuer Formula 1 x Mario Kart Limited Edition Chronograph Tourbillon CAZ5080.FC6517
Movement: Calibre Heuer 02T COSC
Functions: Hours, minutes, seconds, date, chronograph, tourbillon
Dial: Black opalin dial, with red lining
Black flange with 60 second/minute scale
3 counters:
– 3 o’clock: anthracite grained minute chronograph counter; black hand – 6 o’clock: black tourbillon with alternate finishing
– 9 o’clock: anthracite grained hour chronograph counter; black hand Black applied indexes with white Super-LumiNova®
Black facetted hour and minute hands with white Super-LumiNova® Red lacquered central hand with white Super-LumiNova®
White TAG HEUER applied logo
HEUER 02T CHRONOMETER printed
Case: 45 mm diameter
Polished and fine-brushed titanium grade 5 case Black ceramic polished tachymeter fixed bezel Flat sapphire crystal
Polished stainless-steel crown at 3 o’clock
Fine-brushed stainless-steel push-buttons at 2 and 4 o’clock
Titanium grade 5 screwed sapphire case back with special engraving and numbered XXX/250
Water resistance: 100 meters
Strap: Textured black calf skin strap with custom embossed pattern, red lining Fine-brushed titanium grade 5 folding clasp with double safety push -buttons; special engraving
Availability: From October 2022, 250 pieces
