TAG HEUER LAUNCHES THREE NEW MONACO SKELETON DIAL PIECES FOR THIS YEAR’S GRAND PRIX IN THE PRINCIPALITY

To mark the prestigious 2023 Monaco Grand Prix, TAG Heuer adds a new chapter to its personal Monaco history with three avant-garde, innovative and colorful new TAG Heuer Monaco chronograph watches

Text: Press Photo: TAG Heuer

Introduced in 1969, the TAG Heuer Monaco quickly became one of the most iconic watches in history. Its bold, square case design and innovative chronograph functions were unlike anything else on the market then, and quickly became synonymous with the brand, gaining a following among racing enthusiasts and watch lovers alike. Since its creation, the watch has appeared on the wrists of many racing icons such as Joe Siffert, Jochen Rindt, and a true friend of the brand, Steve McQueen, who famously wore a TAG Heuer Monaco in the 1971 film “Le Mans”, and whose watch became synonymous with his style

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Over 50 years after the birth of the Heuer Monaco, TAG Heuer is releasing three new models, taking a further step towards a unique Monaco design by incorporating a skeleton dial. This marks the first time that the collection unveils the mechanism of the watch. The modern skeleton watch comes in three different dials, “Original Blue”, “Racing Red”, and “Turquoise”, all uncovering a soon-to-be iconic open work. These timepieces were designed to offer an avant-garde interpretation of the racing universe, featuring a vibrant contemporary style intended to resonate with collectors and the youth alike.

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Each TAG Heuer Monaco skeleton dial piece has a unique history. The “Original Blue” draws inspiration from the first-ever TAG Heuer Monaco blue dial. The blue and red colours are featured on the dial, the blue on the column wheel and the oscillating mass engravings – an overall design paying homage to the TAG Heuer Monaco 1969 and its original success. The “Racing Red” nods to the racing DNA of the TAG Heuer Monaco, with the colour red often referencing the racing sparks made on the tracks. The black and silver colour touches are especially noticeable on the dial, along with the red column wheel and red engravings being visible on the oscillating mass, which completes the racing-inspired feel.

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The “Turquoise” piece is the third watch to round-off the collection, offering a fresh and avant-garde take on TAG Heuer’s Monaco design. The engaging turquoise, a little nod to Monaco’s coastline and the red color can be seen specifically on the dial, with the turquoise also being sported on the column wheel and on the engravings of the oscillating mass – which makes this watch definitely stand out from other iconic timepieces. The in-house Heuer 02 movement that powers all three timepieces creates a contrast in harmony with the movement of the TAG Heuer Monaco’s original versions in the 1970s. This movement employs a conventional column wheel to activate the chronograph and boasts an 80-hour power reserve, one of the biggest for a chronograph in the watch industry.

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Moreover, the exquisite finishing of the Heuer 02 is accentuated by an engraved oscillating mass showcased through the sapphire case back.
The new Monaco skeletons are endowed with a technical and rugged appearance thanks to their sandblasted titanium grade 2 case. Being a high- performance material, titanium offers a remarkable blend of strength and lightweight properties while also being corrosion resistant and has become a signature element of the brand. The Super-LumiNova® treatment on the carved indexes and hands of the watch adds an edgy and futuristic touch to this collection additions. The date window with the same luminous treatment is also a first for the TAG Heuer Monaco, making it easy to read in low-light conditions. The hands are also treated with luminescent elements, which ensures optimum legibility in any conditions, day or night – a detail Jack Heuer always liked to pay attention to.

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The newly released TAG Heuer Monaco skeleton dial watches have been meticulously crafted to embody technical excellence with thorough attention to detail. Amongst its notable features is also the innovative bi-material strap, thoughtfully designed with a combination of rubber and leather for optimal comfort and style. These straps come in black or blue respectively, adding to the watches’ overall racing appeal.
The three new TAG Heuer Monaco chronograph pieces are an exciting addition to this iconic collection. They offer a fresh take on the emblematic design with a modern and avant-garde twist. The company’s focus on disruptive legacy, combined with its use of cutting-edge technology, has resulted in simple and complex timepieces, capturing one’s imagination and giving the promise of a statement.

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