The Swiss luxury watchmaker TAG Heuer and the German sportscar manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development
A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands. Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.
Celebrating a partnership: The TAG Heuer Carrera Porsche Chronograph Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.
The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either. Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes.
The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.
This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.
Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colours and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior. The official partnership between TAG Heuer and Porsche may be on its starting line but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favourite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”
TAG Heuer Carrera Porsche Chronograph Special Edition 44 mm Calibre Heuer 02 Automatic
Movement: Calibre Heuer 02 Automatic
Case: 44 mm diameter – steel polished – fine brushed case – ceramic black tachymeter fixed bezel – Porsche inscription – domed, beveled sapphire crystal with double anti-reflective treatment – steel crown at 3 o’clock with red – steel screw-down sapphire case back with special engraving – water resistance 100 meters
Dial: grey asphalt dial 3 counters: 3 o’clock – black “azurage” minute chronograph counter – rhodium plated polished hand red tip – 6 o’clock – black “azurage” second chronograph counter – rhodium plated polished hand – 9 o’clock – black “azurage” hour chronograph counter – rhodium plated polished hand red tip – Black gold plated applied indexes with white Super-LumiNova – Rhodium plated hour and minute hands with white Super-LumiNova – Rhodium plated central hand red tip TAG Heuer applied logo 6 o’clock date CARRERA HEUER 02 80 HOURS STRAP Embossed black calf leather strap with hand stitching; calf skin black lining Steel folding clasp with double safety push-buttons Available from February 2021