Inspired by the handsome, ageless design of the original 1963 Heuer Carrera, the new TAG Heuer Carrera Chronograph propels a heroic story into the future with fresh, dynamic styling and a tank full of racing spirit. At launch, there are two new collection pieces, both with 42-mm stainless steel cases. The distinction is in the dial: there’s a choice of blue or black, both decorated with vivid orange detailing that recalls classic race car speedometers.
The new models are powered by TAG Heuer’s in-house automatic chronograph Heuer 02 movement. Both are finished with high-end calfskin straps.
Six decades in the making, the new high-performance TAG Heuer Carrera Chronograph captures the evergreen racing spirit of the iconic TAG Heuer Carrera.
The original Heuer Carrera of 1963 was the creation of Jack Heuer, the company’s visionary chief executive and great-grandson of its founder. Jack named his racing-inspired chronograph after a 1950s Mexican road race called the Carrera Panamericana, believing it would appeal to professional drivers, sports-car lovers, and ambitious, forward-thinking young watch buyers.
He was right. Over the past 60 years, Jack’s round, instrument-like chronograph has become an icon and one of the most influential designs in watchmaking. Generations of sophisticated watch buyers have recognized it as a symbol of aspiration, excellence, and style. The TAG Heuer Carrera Chronograph continues a story begun 60 years ago by perpetuating a classic form: a simple round case, fluid integrated lugs, and ergonomic chronograph pump pushers at 2 and 4 o’clock. Just as evocative of those original 1960s designs is the new model’s beautifully balanced dial with its highly legible 3-6-9 subdial layout, quarter-of-a- second scale running around the edge of the dial, and precise, unfussy detailing.
There are two dial options at launch: One in TAG Heuer Carrera signature blue and one in brooding black, both with a sunray-brushed finish for an extra touch of elegant sophistication. Both models will be remembered for their detailing. Each is defined by punchy splashes of color designed to make the watch easier to use and to amplify its thoroughbred racing style. The most prominent of these is a gradient orange ring that runs around the edge of the dial and links the applied hour markers. It creates a colorful crescendo and provides the watch with a visual soundtrack that mimics the sound of a race car building up speed.
Alongside this, the new central chronograph seconds hand and subdial hands are in a red inspired by sports car dashboards. Lastly, the alternate indexes on the small seconds at 6 o’clock and the 10-minute/10-second markers on the flange are in a fiery orange. These high-energy details add to the watch’s legibility and elevate its sporty posture. Both models come on high-quality calfskin leather straps in either blue or black to match the dial. These straps are fitted with a stainless-steel folding clasp. The new TAG Heuer Carrera Chronograph is inspired by the successes of the past and of those yet to come. With its bold color palette, ageless styling and high-quality movement, it continues the TAG Heuer Carrera’s famous story – the story of an icon.
