Zenith & Philips in partnership

Text: Press
Photo: Zenith

Zenith and Phillips come together for a one-off El Primero chronograph in platinum that will be offered at auction during Phillips’ The Geneva Watch Auction X

Zenith is ending its year-long celebration of the El Primero’s 50th Anniversary with a bang. On November 8, 2019 in Geneva, the final stop of its Anniversary World Tour, Zenith – in partnership with Phillips in Association with Bacs & Russo – will unveil a unique and truly unprecedented El Primero in platinum that is bound to make waves among watch collectors and El Primero aficionados.

Zenith el primero FACE A386 Phillips Platine 40 P386 400 min
This special and unique timepiece crowns the Zenith El Primero 50th Anniversary World Tour

Especially designed by Phillips in Association with Bacs & Russo to commemorate the 50th Anniversary of Zenith’s El Primero chronograph, this one-off watch will be auctioned in Geneva on 9-10 November 2019. Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network. The event around this special and unique timepiece crowns the Zenith El Primero 50th Anniversary World Tour across 5 continents throughout 2019, celebrating the first automatic chronograph in watchmaking history introduced by Zenith in 1969.

zenith CASE BACK A386 Phillips Platine 40 P386 400 min
This one-off creation celebrates the invention 50 years ago of the Zenith El Primero

Among some of the most captivating and historically important collectors’ watches offered during the Geneva Watch Auction X on November 9 & 10, 2019 at Hôtel La Réserve in Geneva by the market-leading auctioneer Phillips in Association with Bacs & Russo, one will undoubtedly attract keen interest: the one-off Zenith El Primero chronograph in platinum.

1 zenith PERS A386 Phillips Platine 40 P386 400 min
The unique and precious dial with a vintage touch is crafted from lapis lazuli, a vividly blue stone with flecks of gold

With a pedigree that is unmatched among chronographs, this particular timepiece is doubly special. Designed by Phillips in Association with Bacs & Russo in collaboration with Zenith — a first for the auctioneer — this one-off creation celebrates the invention 50 years ago of the Zenith El Primero, the first ever automatic chronograph – with a surprising take on the iconic reference A386. Exceptionally for this one-off creation, and for the first time for an El Primero, the watch is made in PT 950 platinum.

1 Zenith LIFE A386 Phillips Platine 40 P386 400 min

Another first for Zenith: The unique and precious dial with a vintage touch is crafted from lapis lazuli, a vividly blue stone with flecks of gold. The strap is made from calfskin for elegant simplicity. As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty. The final result is a visually captivating timepiece that is sure to please connoisseurs, enthusiasts and collectors.

About Zoé4life

Zoé4life is a registered non-profit organization, recognized as a public service utility whose mission is to support research, provide financial support to families in need, support kids during their treatments and raise awareness about childhood cancer. All donations are tax deductible.