EBERHARD & CO. CELEBRATES THE 110TH ANNIVERSARY OF ALFA ROMEO WITH A NEW LIMITED EDITION TIMEPIECE

Text: Press
Photo: Eberhard & Co.

Eberhard & Co. has further strengthened its bond with historic Italian brand Alfa Romeo. The Maison has created a new limited edition chronograph to celebrate the 110th anniversary of the car manufacturer

The Eberhard & Co. 110th Alfa Romeo Anniversary chronograph has a 42 mm steel case. Sporty yet refined, the case houses the automatic chronograph movement and three counters. The reset function with coaxial push button is on the crown at 3 o’clock. Water resistant to 30 metres, the piece has a flat sapphire glass caseback, which is personalised with engravings and the Alfa Romeo logo, and closed with 6 screws. The tachymeter scale embraces the white dial – inspired by the world of automobiles – which features a raised engraving of the new Alfa Romeo celebratory logo (featuring two number “1” that follow a perspective line which represents the transition from past to present, culminating in the number “0”, inside which is a Biscione) to emphasise the historic landmark. The watch is available with a grey rubberised fabric strap.

The Eberhard & Co. 110th Alfa Romeo Anniversary chronograph
The Eberhard & Co. 110th Alfa Romeo Anniversary chronograph

“We are proud to reinforce our bond with Alfa Romeo by creating a watch dedicated to the brand’s 110th anniversary, in the wake of the success of the “Quadrifoglio Verde” chronograph, which in 2019 was highly sought-after by the public – especially motoring enthusiasts – and quickly sold out. This is the perfect occasion to celebrate the affinity we share with the creator of the Biscione, namely our desire to conduct technical and technological research and design, not to mention our strong ties with the past. The partnership is founded on characteristics common to both brands, such as the constant drive to innovate, attention to every detail and careful design decisions, which are showcased in the models defined by pure lines, the perfect combination of sporty and refined design,” said Mario Peserico, General Manager of Eberhard & Co..

CHRONO 110 ALFA ROMEO CASEBACK

The Limited Edition counts 110 timepieces, sold exclusively at Authorised Eberhard & Co. Dealers from November.

About Eberhard & Co. / Alfa Romeo

Eberhard & Co. was founded in 1887 in the heart of watchmaking Switzerland. Since its inception, the brand has sought to make its time-telling unmistakably unique, a mission it pursues through the creation of contemporary yet elegant watches that never forsake their deep connection with tradition.

Founded in Milan in 1910, Alfa Romeo creates cars that put drivers in the centre of an unparalleled and extraordinary experience where engineering prowess and innate elegance come together to seduce motoring enthusiasts. In over a hundred years, Alfa Romeo has participated in the biggest automobile competitions, including when in 1923 Ugo Sivocci won the Targa Florio in an Alfa Romeo RL.