Seiko Dream Square – An interactive hub of the world of Seiko is born

Text: Seiko
Photo: Seiko

Seiko Watch Corporation is proud to announce the opening of Seiko Dream Square, a new four-story retail complex in the heart of its birthplace in Tokyo’s Ginza district. Seiko Dream Square opens its doors to visitors to “look, feel and experience” the rich history and heritage of Seiko’s watchmaking since 1881

Welcoming with the spirit of “Omotenashi,” a Japanese term meaning the best possible service and hospitality, Seiko Dream Square is a point of destination for visitors of all ages and a center for communicating the brand’s story globally — from Ginza to the world.

At an inauguration ceremony Seiko Watch Corporation Chairman and CEO Shinji Hattori commented, “A Seiko watch is not merely an industrial product. It can be a partner to one’s life journey and story. It is our dream that Seiko Dream Square be the place where visitors from around the world would want to find this particular partner.”

Opening of Seiko Dream Square in Tokyo's Ginza district
Seiko Watch Corporation Chairman and CEO Shinji Hattori (second from left) and President Shuji Takahashi (third from left) participate in the inauguration ceremony.

Seiko Dream Square opens its doors to visitors to “look, feel and experience” the rich history and heritage of Seiko’s watchmaking since 1881 through its museum, showrooms and entertainment functions.

A small museum on the first floor is in the image of the symbolic Wako clock tower’s interior. The tower is a historic symbol of Seiko and a proud landmark of Ginza in which Seiko founder Kintaro Hattori placed its headquarters. On higher levels, visitors can enjoy a shopping experience in the world of Seiko’s leading collections, Prospex, Presage, Lukia, and Astron, with each displayed in a refined setting based on its unique identity.

Seiko Dream Square in Tokyo's Ginza district Astron Room
The luxurious interior of the Astron world awaits with a GPS demonstration of the watch in the center.

Ginza is a district of Tokyo known for its high-class and upscale glamor, and has marked itself as a high-end commercial and business center. Seiko Dream Square is located in the center of the district, serving as a crossroad for both national and international visitors.

Building of Seiko Dream Square in Tokyo's Ginza district
Seiko Dream Square is welcoming everybody with the spirit of “Omotenashi,” a Japanese term meaning the best possible service and hospitality.

With Seiko Dream Square, there are four Seiko establishments in the Ginza area: Wako and the Seiko Premium Boutique Ginza for high-end luxury watches, and the Seiko Boutique (on the 5th floor of the GINZA SIX complex) for various global collections.