TAG HEUER INTRODUCES 3rd Generation OF ITS LUXURY CONNECTED WATCH

The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors.

The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s achievements.

 “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports. The navigation has been deeply refined so the product is as intuitive and easy to use as possible, both in everyday life and during sports sessions. It expresses the brand in a completely new way and offers limitless possibilities in terms of innovation for the future. Thanks to the talent and dedication of our teams, the new Connected is a truly brand-defining product that will lead the way into a new era for TAG Heuer.” TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault

The 45-mm stainless-steel or titanium cases echo the distinct design, noble materials and refined finishes of TAG Heuer chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle.

The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger and a bespoke travel pouch.

On the screen, customers can choose between five always-on mechanical- or digital-inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs. Taking inspiration from the brand’s timekeeping heritage, watchmaking expertise and timeless design codes, the dials include a three-hand version of the Heuer 02 manufacture movement skeletonised dial, a digitalised Carrera Heuer 01, a liquid crystal-like display, a unique algorithm-based neural network animation named Orbital, and a tribute to the hexagonal nanotube structure of the brand’s carbon composite hairspring.

The watch faces can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more, directly on the watch or from the new TAG Heuer mobile companion app, which will introduce new designs regularly.

The versatility of the TAG Heuer Connected watch is also enhanced by an intuitive interchangeable bracelet system. With a single clip motion, the wearer can switch up their look with a choice of durable rubber straps available in a classic black scale pattern with red stitching, or bolder perforated red, orange or khaki, complementing the core steel and black options.

Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.

Designed with high-intensity activities in mind, the TAG Heuer Connected watch offers sapphire glass screen protection, ultra-lightweight grade 2 titanium on the matt black case, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, such as swimming or running in the rain, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15°C and 45°C.

The physical features of the case are fully and instinctively integrated to enhance the sports experience and allow for even more precise commands: the 2- and 4-o’clock pushers provide app-opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.

Activities are recorded with maximal precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart-rate monitor, made of high-tech resin and naturally integrated into the caseback. This also enables reliable monitoring of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass for direction, as well as an accelerometer and gyroscope.

The new custom-designed TAG Heuer Sports application is the highlight of the 2020 range and supports golf, running, cycling, walking, fitness and other activities, with even more on the way. The golf experience is similar to the 2019 edition, with integrated mechanical pushers, while all other sport tracking functions are new this year.

Paying tribute to the brand’s timekeeping heritage, the new models also introduce a TAG Heuer stopwatch application that can be operated with the pushers and boasts to-the-millisecond precision, as well as a timer, an alarm and a bespoke settings interface. The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand’s renowned watchmaking skill and spirit into advanced twenty-first-century technology.